Mobile Advertising Services - Mobile Marketing - Mobile Advertising - Marketing Campaigns - Mobile Media - Mobile TV - Mobile Text - Mobile Film - Eye on Mobile - Mobile Entertainment
“ The growth of texting and advertising via our phones has exploded. ”
| scope
eye-on mobile offers a simple yet effective plan to monetize films as part of its P&A campaign. Through the growth of texting (SMS or MMS) and mobile advertising, eye-on mobile incorporates a viral model to expose projects while in production.
Prints and advertising funds are reaching a critical state because of our economic environment. Effective use of ad media dollars is going to be a concern of these providers. Mobile advertising campaigns are cost effective and highly beneficial to the media industry as a whole. Current campaigns are in the infancy stage and use of this model will expand rapidly.
“ Mobile advertising campaigns are cost effective and highly beneficial to the media industry as a whole. ”
| our goal
By allocating a portion of the funds that normally would be expensed for the film release, eye-on mobile creates a "buzz" well before the film is even completed.
This model proposes to cut the costs associated with marketing the film upon distribution drastically while maximizing the films potential.
| model for success
As an example, the "American Idol" model in which the user opts in for .99 cents for a chance to meet the actors, go on set and/or see the premiere is a viable way to attract an audience before the film opens.
With the ability to stream video, beginning with the initial stages of production all the way to an invitation to participate in a streaming premiere of the film, are all tools that further attract an audience.
Successful implementation of a mobile campaign leads to additional monetization of a production.
